When now iconic graphic designer Lance Wyman was asked to create the identity and wayfinding system for the Mexico 1968 Olympic Games the brief was simple. Incorporate the Olympic rings and avoid clichés of sombrero wearing Mexicans napping under a cactus.
The results yielded what is now considered by many as one of the greatest and most endearing logotypes in modern design history.
Using the Olympic rings as his starting point to create the number ‘68’, Wyman combined influences from geometry, Op Art and traditional Aztec and Toltec art to create the games logo, signage, typefaces, symbols and environmental graphics that till this day are instantly recognisable as being associated with Mexico 68.
Symbols and icons of the games.
Wayfinding elements inspired by Tolmec totems.
Collection of stamps.
Aztec inspired poster.
Hand painted un-authorised signage found around Mexico City.